A Sense of Urgency at American Income Life

American Income Life Executive VP - Rob Falvo

American Income Life Executive VP – Rob Falvo

An atmosphere of urgency will create an atmosphere of achievement.

Have you noticed that the people who make things happen at American Income Life value and share the same sense of urgency? Our high achievers work best under a self-determined or externally fixed deadline for achieving objectives. Those who consciously choose not to “sleep at the wheel” realize that regardless of the goal being pursued, they must continually maintain a sense of urgency in order to compete and win.

True greatness is only achieved once we develop a sense of urgency and importance of what we are doing. I mean a sense of urgency to the extent that we feel getting results and achieving our goals is almost a matter of life and death.

It’s really un-hip to procrastinate. A deadline and strong sense of urgency generates energy toward getting results. In short, they drive people to perform.

Purposely put yourself in a position where you have to perform!

One of the biggest mistakes people make when trying to achieve a goal is to plunge ahead without establishing a high enough sense of urgency in themselves and others. Communicating urgency is one of the hallmarks of personal and professional leadership.

The Importance of Deadlines!

In an ideal world, behavior shouldn’t depend on deadlines. It should depend on our values, and one of the values of all high performing people is a sense of urgency.

Deadlines Represent COMMITMENT
Deadlines Enforce ACCOUNTABILITY
Deadlines Create a SENSE OF URGENCY

A clearly understood deadline that is shared, agreed upon and committed to is the silver bullet of proactive behavior. There is nothing like a good old fashioned “it’s got to be done by this deadline!” that gets people off the pot and into the game.

Why You Need a Sense of Urgency

None of us at American Income Life can afford to delay our goals, dreams or responsibilities any longer. Deadlines create a sense of urgency that helps us get things done. Open your eyes look around you and see all of the wonderful things that get accomplished all due to a deadline and corresponding sense of urgency that is either self-imposed or other-imposed.

Newspapers and magazines all depend upon deadlines to get printed.
Federal Express – an entire industry was created to satisfy those with a need for urgent communication.
Marketers intentionally limit quantity, style, color and size while using words like Hurry; Act now and Tomorrow is too late… to convey an urgency to buy.
The government depends on deadlines in order to receive tax monies.

The lesson: Everything in your world involves the use of deadlines to create commitment, accountability and most importantly a sense of urgency. It’s time for you enforce the same principle into your life! Embrace a Do It Now Philosophy at American Income Life!

No matter how intelligent or capable you may be, if you don’t have a sense of urgency, NOW is the time to start developing it. Creating a sense of urgency helps you to replace question marks with exclamation marks!

The apology that is long overdue? Apologize today!
The visit you’ve been intending to make? Make it today!
The daily exercise you were going to do? Start exercising today!
The broken relationship you’ve wanted to restore? Work at it today!
The decision to confront your fears? Do it today?
The commitment to be the best you can be? Make it today!

How Do You Create a Sense of Urgency?

Wouldn’t it be great if you could somehow infuse a sense of urgency and ignite passion into your activities as well as those around you?

The following are 7 ways to create a sense of urgency:

1. Recognize the importance of establishing a sense of urgency.
2. Select the causes of complacency.
3. Identify the strategies for raising urgency levels.
4. Discuss with all parties concerned and create buy-in.
5. Take action and stay focused on the prize.
6. Monitor progress and adjust where and when necessary.
7. Repeat, reinforce and remind yourself and others of the deadline.

If you believe that our business is becoming more competitive, then you must also believe that you need more out of yourself. The best way to do that is to create a sense of urgency into all of your goals and plans.

Remember the wisdom of Leonardo Da Vinci:

“I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.”

About Mark Ting

Mark Ting is a Staff Writer at Torchmark Corporation, writing about American Income Life and National Income Life Insurance Companies. Google+

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