Achieving Level 5 Greatness As An American Income Life Leader
Murray Horowitz, American Income Life Regional Director of Sales, describes the characteristics of a Level 5 American Income Life Leader and how you can begin reaching for that level today.
What does it take to step up to the next level?
Why is it that a few companies develop from an organization with good results as measured on the stock market to a great one?
What makes great American Income Life leaders? Is it their courage? Their business acumen? Their expert knowledge? Their ability to organize?
Truly great American Income Life leaders have a specific blend of skills. But they also possess something else; certain characteristics which are harder to define. If you’re in a leadership role, then you’ve likely wondered how you can move to that “next level,” going from good to great leadership.
Introducing Level 5 Leadership
The concept of Level 5 Leadership was created by business consultant, Jim Collins. He wrote about it in a 2001 Harvard Business Review article, and published his research in his well-respected book, “From Good to Great.”
He found that leaders have humility, and they don’t seek success for their own glory; rather, success is necessary so that the team and organization can thrive. They tend to share credit for success, and they’re the first to accept blame for mistakes. Collins also says that they’re often shy, but fearless when it comes to making decisions, especially ones that most other people consider risky.
Levels of Leadership:
- Level 1: A Highly Capable Individual who “makes productive contributions through talent, knowledge, skills and good work habits.”
- Level 2: A Contributing Team Member who “contributes individual capabilities to the achievement of group objectives and works effectively with others in a group setting.”
- Level 3: The Competent Manager who “organizes people and resources toward the effective and efficient pursuit of predetermined objectives.”
- Level 4: An Effective Leader who “catalyzes commitment to and vigorous pursuit of a clear and compelling vision, stimulating higher performance standards.”
- Level 5: The Executive who “builds enduring greatness through a paradoxical blend of personal humility and professional will.” Every one of the good-to-great companies has level 5 leaders in the critical transition phase. None of the comparison companies did. These leaders are described as being timid and ferocious, shy and fearless and modest with a fierce, unwavering commitment to high standards.
How to Become a Level 5 American Income Life Leader
It takes time and effort to become a Level 5 American Income Life Leader. But the good news is that it can be done, especially if you have the passion to try.
Again, it’s important to realize that you don’t have to progress through each level in turn in order to get to Level 5. But you do need the capabilities found in each level in order to achieve Level 5 status.
Here are some strategies that will help you grow emotionally and professionally, so that you can develop the qualities of a Level 5 American Income Life Leader:
- Personal Humility:Good-to-great leaders are self-effacing, quiet, reserved, and even shy – more like Lincoln and Socrates than Patton or Caesar.
- Ask for Help: Level 5 American Income Life Leaders are sometimes mistakenly thought of as “weak,” because they ask for help when they need it. However, learning how to ask for help is a genuine strength, because it lets you call upon the expertise of someone stronger in an area than you are. The result? The entire team or organization wins; not just you.
- Inspired Standards to Motivate Level 5 American Income Life leaders rely on instilling inspired standards, not inspiring charisma, to motivate. They build a culture of discipline. It is not a tyrannical disciplinarian, but one that enables freedom and responsibility.
- Self-disciplined people are hired who are willing to go to lengths to fulfill their responsibilities. They consistently adhere to what Collins calls the Hedgehog Concept, the intersection of three circles:
- Brutally and realistically determining of what the company can be the best in the world at, and then pursuing it.
- Deciding the most effective way of generating sustained cash flow and profitability, then determining the single most important indicator.
- The good-to-great company and its employees only do the things they are deeply passionate about. This passion is not stimulated or imposed but discovered.
- Theory of Constraints: Increasing Performance in Your American Income Life Agency
- Taking Charge of Your Goals and Achievements at American Income Life
- Courageous Leadership at American Income Life
- Leadership is not “One Size Fits All” at American Income Life
- Taking Responsibility in Your Leadership Role at American Income Life
- Authenticity, Participative Management, Being “Naked”, and Other Effective Leadership Techniques