Developing Long-Term Customers at American Income Life
In a word: service. There is no better source for repeat sales and referrals than existing, satisfied customers.
To develop more long-term American Income Life customers, be sure to:
- Write quality business. Use AIL’s needs-based Laptop Sales Presentation to determine the appropriate coverage prospects can afford and will want to keep.
- Contact your policyholders before their policy anniversaries and on their birthdays.
- Take time to get to know your prospect. What are his / her hobbies? What does he / she do for a living?
- Make a commitment to your policyholders. Any worthwhile relationship between a Representative and customer results from the genuine concern about the other’s well-being.
Remember, policyholders put their trust in you when they purchase insurance from American Income Life. Treat your customers how you expect to be treated as a customer.
What’s something you do for your customers that sets you apart from others?
*Material from UA News – March 1998