Use Social Media to Grow Your Business

American Income Life Social Recruiting

What is Social Media?

Communicating and interacting with human beings. Sharing information. Staying connected.  Making recommendations.  All of these actions happen via Social Media.

Which means it’s time to party like it’s 2014, not 1999.  Let’s get technical.

Connect on Social Media

Social Media is the place people come to hang out, virtually, and stay updated on what’s going on – right now.  Social Media, in many ways, has replaced traditional communication.  You no longer have to wait to see Cousin Eddie at Christmastime.  You can keep up with Eddie’s adventures by following him on Facebook, Twitter, Google+, Instagram, and so on.  Perhaps Eddie even has a blog that you follow. Or a Pinterest account with lots of eclectic boards.

Social Media Gives You an Edge

The point is, Social Media is not going away.  In fact, it keeps growing.  Like a Chia Pet, only much, much cooler.  More and more Social Media platforms continue to be created and existing ones enhanced with new features.  You might not like Social Media or feel you don’t have time for one more thing, but at the end of the day, it’s not about what you like or have time to fit in your schedule.  It’s about what are you willing to do to grow your business.  Your business. Are you willing to explore untapped resources, such as Social Media?  Are you willing to get creative, such as on Social Media?  Are you willing to invest a little time to learn something new, such as Social Media?

Building Your Business

Social Media is just like working out.  You either make  time for it, or you suffer consequences of not making time for it.  Flab or fab, you ultimately have the power to control which of those you are.  You have to decide how important it is to you in order to work into your schedule.  It may mean sacrificing something else.  When it becomes important enough to want and need results, you will make the time for it, no matter what it is.  When you think about what one more policy could mean to your bottom line, or how five new team members could impact your Agency’s financial goals, wouldn’t you be willing to use a new recruiting method, like Social Media?

Personal Recruiting via Social Media

Social Media is a brilliant place for personal recruiting.  The ‘friends of friends’ networking opportunities are nearly limitless. And where do people, who are miserable in their current job or don’t have a job, go to find a new job?  Social Media.  Even people with jobs are on Social Media.  All. The. Time.  Social Media is like New York City.  It never sleeps.  It’s open 24/7.  You. Never. Know … who may see your post about that new BMW 7-series you just got.  Or the service project your office just completed.  Or the trip to #AILConvention2014 in San Francisco that was paid for by American Income Life.

Recruiting on Facebook

Facebook is where you can reconnect with those old high school or college friends and possibly connect to friends of their friends.  Facebook is where life happens.  People post updates, what they’re doing now, or something funny that happened.  It should be fun or communicative but always, always professional. Plus, it’s FREE.

Recruiting on Twitter

If you self-diagnosed as ADD or ADHD, this is the Social Media platform for you.  Twitter limits you to 140 characters in each Tweet, so it has to be short and sweet.  Twitter is a great platform when you want to follow certain news or get daily doses of inspiration.  The information comes to you in a news feed and is always, always updating.  Twitter is also a great platform to use to recognize team members.  Plus it’s FREE and quick.  It would take you less than 30 seconds to tweet in between appointments.

Recruiting on Pinterest

Pinterest has the best linking opportunities of all Social Media platforms.  On Pinterest you can create virtual corkboards and pin things you like the most, such as kittens, moccasins, the Texas Rangers, peanut butter, whatever.  On Pinterest you can connect with people who share the same interests as you.  For example, if you’re interested in American Income Life, you can pin a blog post from My Life at AIL on your Career board.  You never know when someone following you on Pinterest may be looking for a new opportunity.  And this one is also FREE.

Qualify for the Next Level at Leadership Academy

You’ve found the Golden Egg.  Social Media.  It’s up to you what to do with it.  Start small.  Don’t feel overwhelmed.  Pick one platform that interests you most and start building a network.  You have Opportunity Unlimited with Social Media, and it can help you achieve your goals to qualify for the next American Income Life Leadership Academy.  Share how you’ve used Social Media to network and connect with others in the Comments section below.


About christie gibson

christie gibson is director of marketing for torchmark corporation affiliates. Google+

What did you think about this post? Don't forget to leave a comment.