AIL/NILICO Convention on Twitter: Hashing Out Confusion


Social Media Confusion

What the #?!

Ever seen one of these “#” in front of a word in a comment or “tweet”? Ever wondered what it is?

The “#” symbol, called a hashtag, is used to mark keywords or topics in Twitter – a social networking and microblogging site. People use the hashtag symbol “#” before relevant keywords in their Tweet to categorize those Tweets, connecting similar discussions about the topic together in order to be found more easily in Twitter Search. (Example: I find #topic interesting) Clicking on a hashtagged word in any message shows you all other discussions, or “Tweets”, in that category.

American Income Life/National Income Life & Twitter
As some of you may have seen, AIL has been posting news and updates via our Twitter account (@AIL_NILICO) for quite some time now. Moving forward, we will be using hashtags more frequently to link related tweets together, beginning with our hashtag to group tweets that recognize the top performance of AIL Agents – #AILElite. In fact, we will be using the hashtag #AILElite during this year’s AIL Awards Convention in Miami.

Helpful Tips For Using Twitter:

  • Twitter posts have a 140 character limit, so make your tweets short, concise and meaningful.
  • The 140 character can cause problems with long links. If you find yourself in this dilemma you can always use the free services at and to give you a short URL to substitute for your long one.
  • Don’t #spam #with #hashtags. Don’t over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.)
  • Use hashtags only on tweets relevant to the topic.
  • The third party site offers an overview of popular hashtags used on Twitter. Find out about trends, look at small graphs, and search to see if the hashtags you are interested in exist.
  • If you like what someone else as tweeted, and you want to re-tweet it, you can simply copy and paste it into your own tweet. However, it is common etiquette to put RTat the beginning and give credit to the original tweeter.
    • For example: AILAgent tweets, “This year’s convention is the best yet!”
    • If you would like to retweet this, you would write “RT @AILAgent This year’s convention is the best yet!”

About Mark Ting

Mark Ting is a Staff Writer at Torchmark Corporation, writing about American Income Life and National Income Life Insurance Companies. Google+

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