Pride, Passion, and Belief at American Income Life
This is my first leadership message since joining American Income Life. I thought since my responsibilities are International, and since my travels take me to Canada, New Zealand, and Europe, I would share a message with an Irish flair. On a recent trip to Dublin I took the opportunity one Sunday to visit Ireland’s #1 tourist attraction…the Guinness Factory. Even though I once lived in Dublin for 5 years, this was my first visit. This really was a fascinating experience.
The Guinness story all began in 1759 when a young Arthur Guinness, age 34, signed a 9,000 year lease on a disused brewery at St. James Gate, Dublin. This is still the longest commercial lease signed in the history of the world. It cost him an initial 100 pounds ($147 dollars) with annual rent of 45 pounds ($66). Now, his beer is brewed in 51 countries and consumed in 150 countries worldwide at the rate of over 10 million pints a day. I am told the perfect Guinness 2-part pour should take 119.5 seconds.
Guinness tells us that, although it all started with one man, it was not down to a single “Eureka” moment. It is a stirring tale of inspiration, dedication, ingenuity and effort. It’s over two centuries of sublime brewing craft, a remarkable knack for spreading the word, and more than a few leaps of faith. It’s the story of how a unique Irish stout became, with a little magic, one of the world’s best-loved beer. The Guinness family decided first that they could better society by bettering the lives of their employees. They started by paying better wages than any other employer in Ireland. Then they decided they should provide an extra slate of services to improve the lives of their workers. With the passing of decades, they became one of the most generous, life-changing employers the world had ever known.
Guinness trusts provided homes for the poor in Dublin and London, restored St. Patrick’s Cathedral, donated St. Stephan’s green to Dublin, and built hospitals and schools throughout Ireland. Stephan Mansfield, author of The Search for God and Guinness, states “The Guinness tale is not primarily about beer. It is not even primarily about the Guinnesses. It is about what God can do with a person who is willing and with a corporation committed to something noble and good in the world.”
These are so many leadership principles one can extract from the Guinness story. To me, the most fascinating is on a plaque at the entrance to the brewery. Arthur Guinness stated right at the beginning that he only wanted employees who walked through the gate to work to be people of Pride, Passion, and Belief. Pride in their job, whatever it was, and the contribution it makes. Passion about the product they were producing. Belief that they would become the best brewery in the country.
Pride, Passion, and Belief…surely a big part of our own amazing success story at American Income Life as we strive to become the premier in-home life insurance sales company serving working families in the United States, Canada, New Zealand, and Ireland.
The journey has just begun…..